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SEM - What is it?

Search Engine Marketing (SEM) is a practice of marketing that aims to increase the online visibility of your website and attract as many potential customers or clients as possible to your pages. The goal is high placements on search engine result pages (SERPs) relevant to your business area.

Everyone uses the internet - whether it is for entertainment purposes, social networking or gaming, or to find products, services, suppliers and business information. It goes without saying that visibility here is important!

The field of Search Engine Marketing consists broadly of two components:

In addition, there are different types of display ads that are generally less related to search results.